As a self published author one of the most challenging yet rewarding parts of the book publication and distribution process, is figuring out how best to market what I have written. I will admit that, while I do not have a background in marketing, I have found that the promotion piece of my job is actually one of the most rewarding. When I first started out as an author I had absolutely no idea where to begin. I read an article written my another author that basically demanded that anyone who had a service or product to sell needed to be on Facebook and Twitter. I had a Facebook account which I used to stay in touch with my family, but it was a small account and I didn’t post all that often. As for Twitter, I had no idea how even to begin to approach the beast. I may not be tech savvy, but I’m always willing to take on a new challenge, so I decided to take the bull by the horns and open a Twitter account. Once I had my account however, I really had no idea where to begin. I messaged my daughter-in-law Brennen who always seems to be up on the latest technology, and asked her how to ‘twit.” Yes I did refer to a tweet as a twit, but come on, doesn’t that make sense?
After Brennen walked me through my first tweet, I set up an author page on Facebook then set out to conquer the world. I will admit, that in the beginning, my sole intention was to use this Twitter and Facebook account as a means off promoting my books, but in the long run I have found so much more. I have met so many truly wonderful people that I would otherwise never have met. I consider many of my fans to be friends, and I have found an entire community of authors and bloggers that are some of the most wonderful people you would ever want to meet. I feel like my life is fuller and much richer with these people in it, and I have to admit, that I wouldn’t trade the relationships I have formed for all the book sales in the world.
So what is next for me now that I have created a Facebook empire? Okay maybe not an empire but I feel like I have done okay after two years. As of this writing I have: Facebook Author Page – 7500 “likes”, Personal Author Page – 665 friends and 117 followers, Kathi Daley Group Page – 782 members, Kathi Daley Birthday Club – 664 members, and Kathi Daley Recipe Exchange – 211 members.
First of all I plan to continue to do the contests, games, and giveaways that I have always done. I have freebies and giveaways every week and I just completed my fourth scavenger hunt where we had several hundred contestants following the clues to solve the murder mystery. Up next is the Kathi Daley Books Halloween Party with 20 totally awesome authors and bloggers who plan to rock your world with holiday fun. https://www.facebook.com/events/877016315748795/
Oct. 10 – Opening Day – Intro of event
Oct. 11 – Author Kathi Daley
Oct. 12 – Author Susan Bernhardt
Oct. 13 – Sheryl Hagan-Booth – Booth Talks Books
Oct. 14 – Author Jacquie New
Oct. 15 – Lisa Kelley – Lisa Ks Book Reviews
Oct. 16 – Ren Reidy – A Little Bit of R&R
Oct. 17 – Mary Brown – MJB Reviewers
Oct. 18 – Author Julie Moffett
Oct. 19 – Author Tonya Kappes
Oct. 20 – Author Jennifer Snow
Oct. 21 – Author Amanda M. Lee
Oct. 22 – Jenna Czaplewski – Girl With Book Lungs
Oct. 23 – Author Lynn Cahoon
Oct. 24 – Kathleen J. Kaminski – Cozy Up With Kathy
Oct. 25 – Brooke Bumgardner – Brooke Blogs
Oct. 26 – Author Melanie Jackson
Oct. 27 – Author Leslie Langtry
Oct. 28 – Linda Langford – Chatting About Cozies
Oct. 29 – Author Tracy Weber
Oct. 30 – Author Mollie Cox Bryan
Oct. 31 – Halloween – everyone can post greetings
I also plan to do some “live” reader events this year. I am super excited to join Tonya Kappes, Duffy Brown, and Laura Bradford for a Mystery Train event on October 1, 2016. I think this is going to be the reader event of the year and I hope you can all join us (well, at least the first 60 who sign up.)
When: October 1, 2016 …
Where: Jackson, Missouri
Cost: $55 for the murder mystery train + cost of hotel
ONLY 60 READERS!
Hotel: Drury Inn, Jackson, Missouri (click here to direct link
and promo offer for this event only!) $89/room or call 1-800-325-0720
Join mystery authors Tonya Kappes, Duffy Brown, Kathi Daley, and Laura Bradford (Elizabeth Lynn Casey) for a fun filled reader weekend starting off with THE CAT SCREAMED AT MIDNIGHT murder mystery dinner train.
The train leaves the station at 5:30 pm where you will be served dinner and mystery! YES! You will be involved and maybe you will be the victim….or the murderer! We will stop at the old time town to put the murderer in jail and enjoy smores by a warm fire before we embark on our journey back to the station!
After the train ride continue the fun by joining the mystery authors for a relaxing evening where you will get a goodie bag of fun along with the opportunity to purchase books during a soda and popcorn party until 10 pm at the Drury Inn in Jackson!
Wake up and join the aurhors for a hot breakfast before heading over to the local Barnes and Noble for a book signing!
I am also signed up for both Left Coast Crime in Phoenix and Bouchercon in New Orleans. I have not attended a reader convention before so why don’t some of you who have attended come along and hold my hand while I navigate the unknown.
Beyond these events I know I will continue to attempt to balance getting to know my fans with actually writing the books that got me fans in the first place. As always, I’ll keep you updated with posts on my Facebook page: http://www.faceboo.com/kathidaleybooks – in my newsletter: http://eepurl.com/NRPDf – and through my personal blog: http://kathidaleyblog.com
Now for what you have all really been waiting for – the giveaway. To be entered to win a $25 Amazon Gift Card answer the following question in the comments below: How do you like to interact with the authors in your life? Reader events such as the train? Facebook events such as the Halloween Party? Reader Conventions? Book signings? Other? Any and all suggestions and comments will be read and taken into account as I plan my time in 2016. This same blog is posted over at the Whodunit Blog. You don’t have to read it twice but head on over and comment since each blog has its own giveaway which provides twice the opportunity to win.